The Law Effect

Transforming Leadership & Branding Into Immersive Experiences.

The LAW Effect is more than leadership—it’s about creating transformative experiences that inspire athletes, brands, leaders, businesses, and organizations to think strategically, act decisively, and grow exponentially.

Turning ideas into influence, culture
into connection, and brands into movements.

Lenny A. Williams is a visionary leadership strategist, experiential marketing expert, and educator, revolutionizing the way we lead, brand, and create impact.

Our Founder Lenny A. Williams is a leadership strategist, experiential marketing expert, and educator known for his innovative work in culturally responsive leadership development. As the Co-Founder of Trill or Not Trill, he has designed and executed immersive leadership experiences that have impacted over 500,000 students and professionals. With a career spanning education, corporate training, and entrepreneurship, Lenny has worked with top organizations such as Google, the NFL, Twitter, and Macy’s. His thought leadership has been featured on CBS, Fox 5 New York, and Hot 97. A sought-after speaker, Lenny has delivered powerful sessions at institutions like Yale, Princeton, UCLA, and Rutgers, as well as conferences including NASPA and TEDx.

From transforming barbershops into leadership hubs to curating fireside chats with cultural icons, my work is about creating real-world experiences that leave lasting impact.

The LAW Effect Philosophy

Launch

Develop strong, culturally relevant leadership skills through immersive experiences.

Amplify

Build a powerful personal or corporate brand using strategic storytelling and engagement.

Win

Leverage branding, networking, and strategy to maximize influence and create lasting impact.

Bridging leadership, branding, and culture to craft unforgettable experiences, shape influential brands, and turn big ideas into movements.

My Work & Impact

From keynote stages to brand activations bringing leadership, culture, and strategy to life

From keynote stages
to brand activations bringing leadership, culture, and strategy to life

Recent Projects & Collaborations:

TEDx Speaker

A Ted talk on leadership, culture, and innovation.

Corporate Training

Affinity Month training, panels, and expert speakers for companies like Macy’s, Fohr, and Integra.

K-12 & Non-Profits

Collaborated with Georgia Aquarium to design and implement a cutting-edge eLearning platform, managing all phases from concept to delivery.

Experiential Marketing: Storytelling, Strategy & Engagement

Leadership, culture, storytelling, pop culture branding.

Experiential Marketing: Innovation

Organized NJCU’s sneaker-inspired Design Thinking Workshop with Travis Scott’s Cactus Lab, TXRX, and partners.

Media & Press

Featured on CBS, Hot 97, Earn Your Leisure, and more.

Best-Selling Author

Author of acclaimed leadership and culture books.

Case Studies & Results:

Trill or Not Trill

Co-founded Trill or Not Trill, a culturally responsive leadership firm impacting 500K+ learners through innovative education, events, and engagement.

Speaking Engagements

Delivered over 200+ keynotes and workshops at institutions and companies such as UCLA, Google, Macy’s, University of Kentucky, and more—empowering audiences with dynamic leadership insights.

Cultural Leadership

Hosted fireside chats with industry leaders and brands like Laszlo Bock, Google. Grammy Award Producers, Nike, ESPN,

Pop-Up University w/ Professor Devin Lars | Pilot Episode

Pop-Up University proves education thrives beyond classrooms, co-produced by Lenny Williams, featuring industry leaders and real-world learning.

Our Services

Training, Coaching & Consulting for Leaders, Students & Organizations.

Experiential Branding & Leadership Development

Corporate training on leadership, branding & company culture
Higher ed & K-12 leadership programs

Speaking & Keynotes

Conferences, corporate events & universities
Fireside chats with industry leaders

NIL & Athlete Branding Strategy

Helping student-athletes build a strong brand in the NIL space
Brand partnerships & personal branding coaching

Workshops & Masterclasses

Personal & corporate branding
Leadership & networking
Effective communication & self-advocacy

Bringing Leadership & Branding to Life Through Experience.

Personal branding that converts

Crafting an unforgettable company identity

Mastering connections & career positioning

Leadership, culture, and social responsibility

What pop culture, sports & business can teach us

Contact Us

Let’s Connect & Build Together

Let’s create something powerful—whether it’s a keynote, workshop, or strategy session.

Transforming Leadership & Branding Into Immersive Experiences.

Turning ideas into influence, culture
into connection, and brands into movements.

Lenny A. Williams is a visionary leadership strategist, experiential marketing expert, and educator, revolutionizing the way we lead, brand, and create impact.

From transforming barbershops into leadership hubs to curating fireside chats with cultural icons, my work is about creating real-world experiences that leave lasting impact.